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Monthly Archives: May 2014

Training Smart Borrowers

May 29, 2014 |

By Scott Kersnar

The Federal Housing Administration has launched a “Blueprint for Access” program to expand mortgage lending to “underserved” borrowers. That term has always made a lot of us nervous. When we talk about “underserved” borrowers, doesn’t that mean … Read More

High-Consideration Purchases Benefit from Video

May 17, 2014 |

By Rick Grant

According to a recent issue of CRM magazine, 93% of 6,000 marketers surveyed said they had used video marketing in 2013. That’s pretty significant, even if the survey was performed by the Web Video Marketing Council. What … Read More

Facing the “Shadow IT” Problem

May 14, 2014 |

By Scott Kersnar

First came ‘shadow banking’ and now there’s ‘shadow IT.’

Whether or not they have converted to Software-as-a-Service technology for loan origination and other systems, all mortgage lenders have to be aware of the security issues that come … Read More

Sustaining change after the dust settles

May 6, 2014 |

By Scott Kersnar

When someone gallops in claiming to have a ‘disruptive’ innovation, everyone else looks up to see what all the dust and fuss is about. For example, Northwestern University researchers are telling us now that the next big … Read More